Vol. 6 No. 5 (2025)

Articles

• From digital competence to technostress: Challenges and implications for Moroccan university professors

  Jihane EL KIASSI, Rachid JAHIDI

  1-23

  • PDF (Français (France))

• Inter-organisational cooperation and work performance in Benin universities

  Hervé Raoul COUTHON, Cossi Emmanuel HOUNKOU

  24-42

  • PDF (Français (France))

• Toward an ERP Implementation Model for the Public Sector

  Mourad KAMHI, My Abdelouhab SALAHDDINE

  43-73

  • PDF (Français (France))

• The effects of financial literacy on strengthening financial inclusion in Morocco

  Zakarya MOUZOUN, Samiha BAKKALI, Anouar AMMI

  74-94

  • PDF (Français (France))

• Employee engagement and individual performance: The moderating role of the nature of social ties

  Françoise Delphine NGO OMAM, Jocelyne Emmanuelle BIEN A NGON, Awal MOHAMADOU

  95-113

  • PDF (Français (France))

• Determinants of the diffusion of agroecological practices in plantain banana production in the South-West of Benin

  Jules Clément SOSSA, Latifou IDRISSOU

  114-131

  • PDF (Français (France))

• The effect of influencer marketing on the purchase intention of Moroccan consumers: A study of influencers on Instagram

  Mohamed BOUADDI, Soukaina COHEN, Hafsa MOUFAKKIR, Mohammed BEDDAA

  132-152

  • PDF (Français (France))

• The role of foreign shareholders in improving their company's performance

  Joséphine florentine MBADUET

  153-177

  • PDF (Français (France))

• Psychological contract on the social performance of companies in Benin

  Ahmed SERO

  178-194

  • PDF (Français (France))

• From Reality to Virtuality in the Age of Artificial Influence: How do virtual influencers shape consumer purchase intentions?

  Imane ASLI, Habiba BENSASSI NOUR

  195-222

  • PDF (Français (France))

• Determining factors in the location strategies of Moroccan companies in Africa

  Bounyyaminou MOUSSA ABDOUL RAMANE, Mohammed MZAIZ, Anass EL GHRASLI

  223-243

  • PDF (Français (France))

• Intercultural management and national culture: a review of the theoretical literature and contextual limitations

  Imane CHARHADDINE

  244-267

  • PDF (Français (France))

• Artificial intelligence : A lever for innovation and transformation in economics and management sciences

  Alae-Dine MAMOUNI

  268-292

  • PDF (Français (France))

• Influence of relationship financing on credit availability: Proposal of a conceptual Model

  Rym TAIFI, Azzouz ELHAMMA

  293-306

  • PDF (Français (France))

• Deciphering the impact of e-learning on organizational behavior using the PRISMA approach

  Hiba EL AYACHI, Sarah JUIDETTE

  307-323

  • PDF (Français (France))

• Do Social Networks improve Well-Being? Justification by Economic Theory

  Chaymae ELRHANNAMI, Safae AISSAOUI

  324-346

  • PDF (Français (France))

• The Ambidexterity of very small enterprises: a qualitative exploration of the challenges and the role of support services and collaboration

  Mohammed OUNINISS, Jamal BERRAD

  347-359

  • PDF

• Mapping Coordination Dynamics in Offline Real Estate Crowdfunding: Insights from Multiple Correspondence Analysis

  Radi ZERIOUH

  360-373

  • PDF (Français (France))

• Product innovation and performance in Agrofood small and medium-sized enterprises

  Soumaya GNON, Tsotso KOUEVI, Tanko Awoki TANKPE

  374-400

  • PDF (Français (France))

• The Dynamics of Cultural Heritage Enhancement: Economic and Territorial Approaches

  Sanaa BENABDALLAOUI, Hicham EL YOUSFI

  401-416

  • PDF (Français (France))

• Efficiency of the ALM Approach for Improving Bank Profitability in Morocco during the COVID-19 Crisis

  Rachid MAGHNIWI, Mustapha OUKASSI

  417-433

  • PDF (Français (France))

• Throw Him the Ball: A tactic, of anti-territorial intelligence, to offload the decision-making

  Mouad LAMRABET, Takia Adrae AQODAD

  434-453

  • PDF (Français (France))

• Religiosity and consumer behavior: an empirical study on the impact of the Moroccan consumer's religiosity on his intention to apply for credit with interest

  Mohammed HAJJIMI

  454-466

  • PDF (Français (France))

• Rethinking Education in Morocco: The Contribution of the TaRL Approach and Artificial Intelligence to Enhancing Teaching Quality and International Performance

  Maria EL QABLI, Abdelaziz BOUMAHDI

  467-485

  • PDF (Français (France))

• The Impact of Telework on Employee Performance: A Case Study of the Telecommunications Sector in Morocco

  Elhoucine BOUKRAICHA, Hassane AMAAZOUL

  486-503

  • PDF (Français (France))

• Socio-economic challenges and impacts of an international sporting event for the host territory: Case of the 2030 World Cup in Morocco

  Mohammed KEHEL

  504-531

  • PDF (Français (France))

• Digitalization of the tax information system: Analysis of its contribution to the performance of the General tax administration in Morocco

  Maha ADAIFI, Abdelhalim LAKRARSI

  532-549

  • PDF (Français (France))

• Beyond traditional performance metrics: Incorporating operational risk into measuring banks’ financial performance

  Meryem EL HAIL, Laila BENNIS

  550-562

  • PDF

• Knowledge Management Models in Higher Education Institutions: Systematic Literature Review and Future Research Directions

  Hajar MONSIF, Naila AMROUS

  590-621

  • PDF (Français (France))

• Fossil and renewable energies and production efficiency in the MENA region and Morocco: A stochastic frontier analysis

  Issam ASSOUIH, Mohamed IDALFAHIM, Abdellah ECHAOUI, Saad ELOUARDIRHI

  563-589

  • PDF (Français (France))

• Territorial Economic Intelligence in the Service of Territorial Development: A Literature Review

  Salma MALLOU, Hamid AIT LEMQEDDEM

  622-640

  • PDF (Français (France))

• Econometric analysis of the determinants of the financial performance of the main Moroccan banking subsidiaries in the UEMOA zone

  Cherkaoui EL HAMDANI, Nahhal BENAISSA

  641-661

  • PDF (Français (France))

• The Contribution of the Sports Tourism Ecosystem to Territorial Tourist Attractiveness : A Qualitative Study in the Region of Dakhla-Oued Eddahab

  Laila Ahl SIDI MOULOUD, Sanaa STAILI, Omar AKHSAS

  662-677

  • PDF (Français (France))

• Economic Growth, Energy and Environment: What Drives CO₂ Emissions in the MENA Region

  Issam ASSOUIH, Mohamed IDALFAHIM, Abdellah ECHAOUI, Saad ELOUARDIRHI

  678-693

  • PDF (Français (France))

• Spatial Analysis of Regional Disparities in Education and Unemployment: The Mediating Role of GDP

  Souhaila HACHMI, Hajar EL MAKHAD, Rahhal LAHRACH, Nadia TAMOUH

  694-710

  • PDF

• Digital Literacy in Electronic Banking: A Key to Employee Well-Being

  Jalal MOUSTAKIM, Baaddi MOHAMMED

  711-723

  • PDF

• The Evolution of Stress Tests and Their Usefulness in the Moroccan Banking Context Pre/Post Covid-19

  Farah BELAMMOU, Issam MOUALLIM

  724-740

  • PDF (Français (France))