Vol. 4 No. 3-2 (2023): Empirical Research

Articles

• Unlocking Africa's potential: Exploring the synergistic link between financial development and economic growth

  Ahmed MAHMOUDI, Mohamed TORRA

  1-21

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• The Impact of Political Marketing Communication via Facebook on Youth Political Participation in Morocco

  Hind SBAI, Souad AL BAKALI, Hassan AZOUAOUI

  22-43

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• Determinants and barriers to innovation among Moroccan firms during the COVID-19 pandemic: a descriptive study

  Fatima Zahra BENBRAHIM, Najiba EL AMRANI EL IDRISSI, Abdelhay BENABDELHADI, Hind SALIH

  44-67

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• Analysis of consumer perception as a lever for promoting local products: case of Moroccan dates

  Laila BOUHID, Mohamed AIT HOU, Abdelmajid SAIDI

  68-85

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• Construction of a multidimensional performance model based on the perceptions of hospital stakeholders

  Zineb SENHAJI, Khalid FIKRI

  86-103

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• The effect of the strategy factor on the organizational performance of Moroccan universities: according to the contingency theory

  Younes EL BAKKOUCHI, Mounir EL BAKKOUCHI

  104-120

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• The migration intention of public health professionals in Morocco: Results of a survey

  Boutaina ISMAILI IDRISSI, Sara KAWKABA, Hafsa TAYA

  121-142

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• The influence of managerial innovation on the adoption of socially responsible practices: A case study of Moroccan companies

  Abdelkbir ELOUIDANI, Hajar KARIM, Fatima Zahra LAASSILIA

  143-158

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• Organizational resilience in the era of covid-19: an exploratory study of agri-food SMEs in the greater Agadir region

  Fatima Ezzahra ELMAHFOUDI, Meryam TAJABRITE

  159-172

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• Effect of agricultural modernization on economic growth in CEMAC zone

  Bello RAIHANATOU ADAMOU, Raymond EKODO

  173-185

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• Behavioral finance and speculative bubbles: A test application to data from the Casablanca Stock Exchange

  Rachid SMOUNI, Ali LEMKHANTAR

  186-202

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• Analysis of the Taylor rule in the WAEMU: a decomposition of stress tests during economic shocks

  Serigne Moussa DIA

  203-224

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• The effectiveness of the board of directors in public enterprises in Cameroon: an explanation by the composition of the members

  Naomie Gaelle NJAMPOU TCHOUANTE , Precile Fanie DJIPWO, Sorielle Cybele EWANE

  225-236

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• Microfinance institutions in Côte d'Ivoire between arbitration and convergence of social and financial performance: An empirical study using the Data Envelopment Analysis (DEA) method

  Eric Kokola KOUADIO

  237-254

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• Informal employment in Morocco: Estimation of an econometric model of informal employment based on socioeconomic determinants

  Adil HASSINE, Ilham NEJJARI

  255-272

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• Environmental factors of job satisfaction: Case of small and medium enterprises in the Democratic Republic of Congo

  Kermelis MAKAYA KHENGE

  273-297

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• Regional specialization and spatial concentration of manufacturing industry in Morocco

  Rachid SADGUI, Abdelmajid SAIDI

  298-317

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• Predicting the future value of gold: A time series approach

  Mustapha ACHIBANE, Ayoub ERRAHOUI

  318-328

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• Study of the organizational socialization process of new recruits in the hotel sector

  Chaimae EL BAKKOURI, Jaouad ZERRAD

  329-348

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• Study of the determinants of the competitiveness of the Beninese economy compared to the Nigerian economy: an analysis by the real exchange rate according to the purchasing power parity

  Emile AIFA

  349-371

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• Electronic banking and customers’ satisfaction in banking institutions in BAMENDA

  Felix NKIENDEM, Nicodème KEMDONG TENEKEU, Mariama GHAH KUKUH

  372-383

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• Digital transformation of the Moroccan public administration and its impact on user experience: Case of the services provided to notaries by the National Agency of Land Conservation, Cadastre, and Mapping

  Othmane TAOUABIT, Fatima TOUHAMI, Mohamed ELMOUKHTAR

  384-401

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• Implementation of financial technology in the Moroccan insurance sector, start-up obstacles and proposed solutions

  Abderrahim JAADANI, Ali OUCHEKKIR

  402-416

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• Digital transformation in the Moroccan banking sector: A revolution in financial practices and services

  Jihane JAOUAD, Ali OUCHEKKIR

  417-437

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• The use of social media by b2b salespeople to enhance social selling: Insights from a qualitative study

  Imane OUAZZANI TOUHAMI, Hassan AZOUAOUI

  438-450

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• Cybercrime and Cyber Resilience: The Challenges of Digital Security in a Connected World

  Bouchra BOUNAAMANE, Zineb DRISSI

  451-469

  • PDF (Français (France))
• From the management of seasonality and tourist destinations towards a diversified and efficient tourism industry: Case of Agadir

  Loubna KOURAICH, Aziz SAIR

  470-482

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• An empirical analysis of the determinants of FDI in the WAEMU

  Mohamed ADAMOU ILLOU, Loubna OUMARI

  483-505

  • PDF (Français (France))
• Farm management strategies in the cotton-growing areas of North Benin

  Oscar Assa KINDEMIN, Oumarou BALARABE, Olakounlé Salim KAKPO, Ramanou ABOUDOU, Jacob Afouda YABI

  506-523

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• Relationship between economic growth and the environment: application using an ARDL model

  Qamar DOUKKALI, Hind ES-SOUNBOULA

  534-551

  • PDF (Français (France))
• Impact of social communication on consumer attitudes and legal legitimacy

  Hanane NAFAA, Amina AOMARI

  552-564

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• Determinants of SME competitiveness: An approach based on the manager's profile

  Charles KUTU MONDONGA

  565-583

  • PDF (Français (France))
• Adoption of ICT by Cameroonians SMES: an impact study on the financial performance of Cameroonians SMES

  Leaticia Morel KEYANOU MPAGANG, Henri WAMBA, Jean Gédéon TCHOMGOUO NZALLI

  584-597

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• Exploring bank employees’ perception of customer loyalty

  Nezha NAIT BOUBKER

  598-612

  • PDF (Français (France))
• Regional development and efficiency in Morocco: an empirical analysis

  Mohammed SGHIAR, Ahmed LAKSSISSAR

  613-623

  • PDF (Français (France))
• Accounting policies of public hospitals in the context of Covid-19 in Cameroon

  Didier AKAMBA MVOMO, Jean Roger MBEGA NGUEMA

  624-641

  • PDF (Français (France))
• The impact of budget and fiscal policies on economic growth: empirical evidence from Morocco

  Abdellah HADJ ALI, Bouchra BENYACOUB

  642-660

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• Empirical determination of the tax size in Morocco

  Oussama CHELLAF, Rachid CHAABITA

  661-676

  • PDF (Français (France))
• Corporate governance and financial performance: An empirical study of the links between the governance practices of French companies and their financial results

  Ismail LAARIBI, Khaddouj KARIM

  677-697

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• The determinants of the financial performance of banks in Morocco: empirical analysis

  Mariam EL BAHBOUHI, Omar TOUAB

  698-715

  • PDF (Français (France))
• Effectiveness of the asset price channel as a transmission mechanism for monetary policy in Morocco: Evidence from a VAR analysis

  Firdaous BELMOUSS, Yahia EL OUAZZANI, Driss MAFAMANE

  716-741

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• Managers' reactions to return requests and e-consumer expectations: An exploratory study

  Ghizlane ERRABI, Hamadi Chakib

  742-758

  • PDF (Français (France))
• Youth, precarious employment and digitalization in Morocco: realities and perspectives

  Nabil BOUZAMBOU, Said EL-MARZOUKI

  759-775

  • PDF (Français (France))
• The contribution of continuous education engineering to the development of teacher competence: case of high school in the provincial direction of BE Beni Mellal

  Brahim OU-MELLAL, Mostapha OUBRAHIMI

  776-790

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• The impact of unemployment and household resilience in the poor neighbourhoods of Masina in Kinshasa, DRC

  Placide Macaire KUMPEL, Miss KIADIAKALENGI, Edgard MAKUNZA

  791-804

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• Sustainable and technological concepts leading to the attractiveness of foreign investment in Morocco: the case of the tourism sector

  Kenza EL KADIRI, Salma BENTOUMIA, Hamza MCHICH, Marouane MKIK

  805-824

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• The Contribution of Internal Communication to the Social Performance of the Company: Case of Moroccan SME

  Amal MELLOULI, Omar TIJANI

  825-846

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