Impact of strategy on the complexity of dashboard content for Moroccan SMEs: Principal component analysis

Abstract

The objective of this article is to study the impact of strategy on the complexity of dashboard content in Moroccan SMEs. In this context, we conducted a principal component analysis (PCA) on two variables, namely "the pursued strategy" and "the complexity of dashboard content". We began by estimating the reliability and validity of the measurement scales to ensure the stability of psychometric qualities. For each scale, we conducted factorial and confirmatory statistical analyses.

We then verified the variables using the Smart PLS structural equation analysis software. Finally, we statistically tested the hypotheses of our conceptual model. We used SPSS 21 software to administer an online questionnaire to survey 58 Moroccan SMEs.

According to the results obtained, it appears that leaders who follow a prospector type of strategy tend to use more complex dashboards.

Keywords: PLS, PCA, Strategy; Dashboards; Performance; Moroccan SMEs.

JEL Classification: C02

Paper type: Empirical Research