The emergence of business ecosystems in Morocco: Aesthetic tourism case

Abstract

The concept of business ecosystem is not new. Indeed, it is to Moore (1993) that we owe the first reflections on inter-organizational networks, their dynamics and the common factors of their development. Membership in these entities is an invaluable source of innovation. They not only have a theoretical interest but also economical and managerial ones. On a theoretical level, this paper work enhances studies dealing with business ecosystems in general and aesthetic tourism ecosystems in a particular way. Economically speaking, this article highlights the importance of inter-organizational partnerships for the development of the nation economies. In a managerial point of view, it responds to leaders questions about the strategies to adopt when it comes to being part of these new types of reticular organizations. In addition, aesthetic tourism in Morocco, as an ecosystem that has established itself for several years as a market in it’s best shape, has started to attract the attention of researchers and managers. Based on a qualitative study, this work tends to explore the conditions for the emergence of an aesthetic tourism ecosystem in Morocco, the problems it faces as well as the potential solutions for its emergence. The theoretical researches revealed a set of emergence factors. They were supported, then supplemented during the interviews with a sample of 11 potential actors of the Moroccan Aesthetic tourism ecosystem. Essentially, we were able to conclude that the birth of an ecosystem community is led by an alternation between spontaneity and intention, during which there is foster for mutual sharing of resources in a well-founded legal basis and a superior climate of trust within diversity.

JEL Classification : L14, M10

Paper type:Empirical research