The integration of the Lean Green approach into Supply Chain Management and the overall performance of the Moroccan company

Abstract

Finding a balance between reducing costs, growing profit and taking into account the environment is a requirement of today's business environment. Becoming Lean and Green is a trend that companies operating in the industrial sector are beginning to recognize as a sine qua non for overcoming this challenge and achieving economic, social and environmental prosperity. The lean approach of supply chain management allows continuous improvement of all activities related to the management of physical and information flows through the hunt for waste and through the management of human resources. The green supply chain, for its part, seeks to minimize the impact of the footprint of logistics activities on the environment through, in particular, an efficient environmentally friendly transport distribution system. The integration of these two approaches in the management of the supply chain seems to constitute a consubstantial lever in the achievement of the overall performance of companies, which is reflected in the satisfaction of the expectations of all the stakeholders of the company.

This theoretical article aims to study the relevance of the Lean-Green combination in supply chain management and its impact on the overall performance of the Moroccan industrial company. First, it allowed us to find that several studies have shown the positive impact of lean management on the operational performance of companies by showing that lean practices and principles are positively correlated with the operational performance of companies. Second, the positive impact of environmental management on environmental performance has been verified through several case studies. Finally, it showed us the existence of a gap in previous research work, particularly in terms of analyzing the impact of Lean Green Supply chain management (LGSCM) management system on the overall performance of Moroccan industrial company.

JEL Classification: M11, D24, D21, l23, Q53

Paper type: Theoretical Research