Customer relations and the boycott: proposal for a conceptual model for relational crisis management

Authors

  • Soukaina Chahidi Faculty of Law, Economics and Social Sciences of Souissi, Mohammed V University of Rabat, Morocco
  • Boubker Nejjar Mohammed V University of Rabat, Morocco

Keywords:

Brand-Customer Relationship, Boycott, Relational-Crisis, Confidence, Performance

Abstract

Boycott is a recurring social phenomenon that can affect any organization or company, it has adverse economic, social and relational effects, as it can run the risk of affecting the relationship between the customer and the company or the brand.

 

JEL Classification : L19

Paper type: Theoretical Research

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Published

2021-11-27

How to Cite

Chahidi, S., & Nejjar, B. (2021). Customer relations and the boycott: proposal for a conceptual model for relational crisis management. International Journal of Accounting, Finance, Auditing, Management and Economics, 2(6-1), 213–226. Retrieved from https://www.ijafame.org/index.php/ijafame/article/view/238

Issue

Vol. 2 No. 6-1 (2021): November

Section

Articles

License

Article under license : CC-BY-NC-ND