The Dynamics of Cultural Heritage Enhancement: Economic and Territorial Approaches

Abstract

The concept of historical and cultural heritage has evolved considerably in recent years, moving from a monumental and material approach to a more inclusive vision, concerned with human rights and sustainable development. New avenues will explore the place of tangible and intangible cultural heritage, with an emphasis on memory and traditional practices. It is a social process mobilized to construct and negotiate collective or individual identities. Our objective, through a narrative approach, is to advance knowledge in an area little visited by our universities, namely the economics of historical and cultural heritage in its relations with territorial development. Despite the fact that the economic valuation of heritage may be a rather risky utilitarian approach in light of a long, almost religious tradition that has supported heritage, the latter is, without a doubt, a source of aesthetic, cognitive, historical, etc. value, the use of which generates certain resources. Therefore, this contribution deals with the economic specificities of historical and cultural heritage as an ecosystem, and the attempts to valorize it within the framework of an increasingly broad governance as proclaimed by UNESCO. This involves, in Morocco, analyzing the economic impacts of the cultural field, with an emphasis on the preservation and valorization of heritage, as well as the financial and institutional challenges that oppose it. The conclusions propose ways to improve the management of cultural heritage, by encouraging partnerships and adopting a participatory and inclusive approach for all the protagonists of the cultural field.

stakeholders.

Classification: M14 – R58 – Z18

Types of Paper: Theorical research.