CSR in Moroccan family businesses: perspectives and representations of external experts

Abstract

The article examines corporate social responsibility (CSR) in Moroccan family businesses, highlighting the motivations and challenges specific to this context. Although CSR is a widely explored topic internationally, in all organizational forms, family dynamics in Morocco and their impacts on responsible business behavior are still little studied. Using a qualitative methodology based on the analysis of CSR experts' representations of family businesses, the study reveals that these businesses are at an early stage of CSR adoption, influenced by stakeholder expectations, political relations, and the training and education of family members. The results of this study show the importance of specific support for these companies, in order to promote a deeper understanding and more effective adoption of CSR principles.

Keywords: CSR; Family businesses; Morocco; Expert representations

JEL Classification : M14; L21

Paper Type : Empirical Research