Digitalization in Service of CSR: New Tools and Practices

Abstract

Corporate Social Responsibility (CSR) has become an essential pillar of modern business strategies, strongly promoting sustainable and ethical practices. With the rise of digital technologies, companies have access to innovative tools to enhance their CSR initiatives and maximize their social and environmental impact. This article analyzes, based on a sample of 50 companies from the Oriental region, how digitalization can improve the efficiency of CSR initiatives, foster better communication and transparency with stakeholders, and strengthen companies' positive environmental impact. The adopted methodology combines descriptive statistical techniques and correlation analysis to evaluate the relationship between digital tools and CSR performance. This research aims to identify best practices and provide recommendations for companies wishing to integrate digital solutions into their CSR approach.

Keywords : Corporate Social Responsibility, digitalization, environmental impact, transparency, digital technologies.

Classification JEL : M14

Paper type : Empirical Research