Perceived value and satisfaction of Senegalese households with locally produced rice: the moderating role of social class

Abstract

The main objective of this research is to examine the link between perceived value and satisfaction and to highlight the moderating role of social class in this relationship. A survey of 198 households consuming locally produced rice was conducted to collect primary data. Hypotheses were tested using structural equation modelling and Hayes macro-processing. The results of this study show that perceived value exerts a significant positive effect on satisfaction and that this relationship is moderated by the social class to which the household belongs. This research contributes to a better understanding of the link between perceived value and satisfaction by highlighting the moderating role of social class.

Key words: Perceived value, Satisfaction, Social class

JEL classification: M31

Type of paper: Empirical research