Contribution to the measurement of the global performance of the large company in Morocco

Abstract

The objective of this article is to propose a measure of global performance in the Moroccan context by integrating four dimensions: financial/economic performance, organizational performance, social performance, and societal/environmental performance. This construct has always attracted the interest of academics and practitioners because of its complexity and importance in management science and the world of business. Indeed, it is essential to assess the global performance in order to communicate it to all the firm's stakeholders and to be able to improve it over time.

Previously, the assessment of performance was limited to the financial/economic dimension. A vision that has become very simplistic and insufficient in the current context where the interests of all those involved in the firm must be considered. Therefore, the objective of retaining relevant dimensions and indicators for the assessment of global performance is no longer easy to achieve.

For this reason, our current article aims to try to propose a measure of global performance, through a quantitative empirical study carried out on a sample of 107 large companies in Morocco. To analyze our data, we used the factorial analysis method to condense the many performance measurement indicators into a few main dimensions, thereby simplifying the understanding and measurement of global performance. Our main research findings confirm that a firm's global performance is a multidimensional construct, and that the societal/environmental dimension needs to be integrated into its study.

Keywords: Global performance, Societal/environmental performance, Organizational performance, Social performance, Financial/economic performance.

Classification JEL: L25, M10, M14

Paper type: Empirical Research