Estimated level of adoption of e-banking in Cameroon

Abstract

In the current commercial context where we are witnessing rapid development in information and communication technologies, maintaining the company's positioning forces it to continually renew its products and services. This reality is evident in the banking sector. Among these new technologies, E-banking occupies an increasingly important place in the offering of banking products and services. The adoption of this channel by customers represents tremendous economic potential for banks. However, the wide diffusion of electronic banking services has not led to a significant increase in the use and adoption of banking services. E-banking is a service provided by several banks, it allows customers to carry out banking transactions through the Internet using a PC, mobile, minitel, etc.This article aims to measure the level of adoption of e-banking in Cameroon. Two steps have been highlighted to achieve this. First, we constructed an adoption index using the score method. Secondly, the Nagar and Basu (2002) and Krishnakumar and Nagar (2008) methodology is used. The statistical calculation shows that the level of adoption of e-banking in Cameroon is 0.495 or 49.5% with a standard deviation of 1.032. This rate is intermediate. All this is undoubtedly explained by the low level of financial inclusion in Cameroon where the banking rate still remains very low. It follows that, in their community development strategy, banks and public authorities would benefit from designing and implementing effective financial inclusion policies.

Keywords: adoption index, adoption level, e-banking, score method, bank

Type of article: Empirical research

JEL Classification: E49, O16, O32, G20