Impact of market dynamics on supply chain network and capabilities: The case of automotive industry in Morocco

Abstract

Current research and industry trends often lean towards supply chains that can adapt to dynamic markets, but sometimes at the expense of efficiency. In contrast, over the past decade, a series of research projects have been initiated to investigate, comprehend, and formulate operational models for supply chains catering to highly personalized products across various study contexts.

In the specific context of the automotive industry in Morocco, this paper aims to initially assess whether the local supply chain effectively manages the demands of a market requiring highly personalized products, such as cars and components. It begins with an impact study before progressing to subsequent inductive studies, examining how the supply chain navigates these demands. The ultimate objective of this research and its predecessors is to develop a supply chain model capable of effectively addressing the variation and variability in demand.

The study findings reveal that the supply chain network of the automotive industry in Morocco is strategically structured, allowing it to navigate market turbulence, particularly in response to diverse market demands. However, despite these accomplishments, its inherent capabilities do not fully align. Subsequent inductive studies can delve into a qualitative and comprehensive analysis of this supply chain network to better understand the factors facilitating its adaptability and explore the reasons behind the misalignment of capabilities.

Keywords: Turbulent markets, market dynamics, supply chain network, supply chain capabilities, product customization

JEL Classification: L20

Paper type: Empirical research