Influence of Selected Strategic Management Components on the Commercial Performance of Moroccan SMEs in the Casa-Settat Region

Abstract

Against the dynamic business backdrop of the Casablanca region of Morocco, this paper examines the strategic management of business performance in a diverse group of over 100 small and medium-sized enterprises (SMEs). It examines how for key elements - investment choice, inventory management, product flow and market strategies - influence the commercial success of these companies.

Using a methodology including data collection and analysis, this paper highlights patterns, trends and correlations that illuminate the relationship between key elements of investment, inventory management, product disposal and market strategies.

The approach includes establishing the sample of SMEs, then constructing the questionnaire for the four components, and finally, analyzing the data using statistical tools; our results reveal that the strategies employed by SMEs in this region contribute to a better understanding of how they navigate the competitive marketplace.

The implications of this research extend beyond the immediate Casablanca context, offering valuable insights to SMEs around the world seeking to optimize their strategic management practices.

Key words: Commercial performance, SME, Stock management, investment choices

Classification JEL : G21, L25, L26.

Paper type: Applied research, Empirical article