Digital entrepreneurship in Morocco: Focus on digital startups in the Oriental region

Abstract

Digital entrepreneurship in the orient of Morocco is booming. The region offers a favourable environment for the development of digital start-ups. Several factors are contributing to this dynamic. Firstly, the region's youthful population and large workforce provide a pool of talent and skills to launch and develop digital projects. Add to that, the access to new technologies is constantly increasing in the orient, encouraging the emergence of digital start-ups as well. Initiatives have also been put in place to support digital entrepreneurship. Incubators and coworking spaces have been set up to support entrepreneurs and to provide them with the resources they need to develop. The main aim of this article is to highlight the main constraints and business opportunities that face digital start-ups in the Oriental region, in a context marked by the growth of digital, fierce competition and market opacity. Using qualitative methods, in particular the interview guide, we based our study on a representative sample of ten different sectors in order to generalise the results, such as web and marketing, technology education, e-commerce, financial technology, etc.

Keywords: Digital entrepreneurship, Digital startups, Oriental, Morocco

JEL Classification: M13, M15, O32

Type of article: Applied research