Impact of digitalization on Human Resources: Case study in the banking sector

Authors

  • Rania EL OUMAMI Faculty of Law, Economics and Social Sciences of Agdal, Mohamed V University, Rabat, Morocco
  • Mohamed Yassine EL HADDAD Faculty of Law, Economics and Social Sciences of Agdal, Mohamed V University, Rabat, Morocco

Abstract

The impact of digitalization on the human resources (HR) function within banking organizations, explores organizational changes largely influenced by technological advances and the digital revolution. Digitization is at the heart of these transformations, recalibrating operational models, employee interactions and corporate culture. Initiatives such as remote working, artificial intelligence, e-learning and data analytics are redefining internal and external change.

In this study, we seek to explore the phenomenon of resistance in order to better understand it. How can the communication aspects of change help manage resistance? What strategies are effective in countering these defensive responses? What types of resistance emerge in this context? These questions form the starting point of my research. I believe that a better understanding of these responses will provide me with the tools I need to intervene constructively to facilitate the change process. In addition, I'm looking to identify specific reactions to the digital transition, particularly as regards e-learning. In order to provide relevant answers to this problem, we have first presented the theoretical framework which is addressed in the article, with the help of a literature review. This first part is dedicated to change management and, more specifically, to resistance to change. In the second part, we introduce the host company, and discuss the methodology used. I mention that I chose to use a qualitative method, to give the interviewee a certain freedom, and which produces and analyzes descriptive data that proves most appropriate to my theme.

The results showed that the interviews provide important information for developing key recommendations when implementing e-learning in organizations. These suggestions include: listening to needs, staying people-centered, providing support, communicating and informing, mobilizing people, and evaluating and validating acquired knowledge

The impact of digitization on the HR function may be influenced by external factors such as fluctuations in the agricultural market or policy changes, which may have different effects on the results. In addition, time and resource constraints may have limited the exploration of all relevant aspects, underlining the need for comprehensive and complementary research.

 

Keywords: Digitization, organizational change, resistance, HR

Classification JEL: O33, O15

Paper type: Empirical Research

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Published

2024-01-31

How to Cite

EL OUMAMI, R., & EL HADDAD, M. Y. (2024). Impact of digitalization on Human Resources: Case study in the banking sector. International Journal of Accounting, Finance, Auditing, Management and Economics, 5(1), 209–222. Retrieved from https://www.ijafame.org/index.php/ijafame/article/view/1343

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