Exploring Theoretical and Empirical Insights on Tourist Behavior

Abstract

This literature review aims to present a synthesized analysis of salient theoretical frameworks and determinants impacting tourist conduct. Utilizing seminal theories including Plog’s model and the theory of planned behavior, our meticulous narrative review illuminates the intricate drivers molding tourists’ decision-making processes and encounters. We structured this paper in the following order: First a Narrative Literature Review Methodology and Search Strategy. Then, we included a section on Theoretical Approaches to Consumer Behavior in Tourism: A Review of Six Prominent Frameworks. Next, we provided A Comprehensive Overview of Theories and Models in Explaining Tourist Consumer Behavior. Afterward, we dedicate a section to explore the Drivers of Tourist Consumer Behavior; Yielding Ten Key Factors. Finally, we conclude with a section dedicated to empirical studies on tourist behavior, methodologies, and insights. The analysis includes the examination of the complex interplay between internal factors such as motivation, personality, self-concept, and values, and external factors like destination image, service quality, and atmospherics. We suggest tourists seek out self-congruity, memorable experiences, satisfaction, and value congruence when making travel decisions. While previous studies have explored individual frameworks and dimensions, our review uniquely demonstrates the integrative relationships between models, factors, and tourists' desired values and outcomes. We contend a multidimensional understanding of the drivers of tourist behavior is essential for tourism providers seeking to craft targeted strategies that speak to the cognitive, affective, and behavioral facets of the tourist experience. Further empirical research on this intricate topic is called for to advance knowledge and provide actionable insights. Our synthesized review highlights the need for an integrative, multi-dimensional perspective to allow tourism stakeholders to make informed decisions that enhance the tourist experience.

Keywords: Tourist behavior; Theories of consumer behavior; Analytical models; Theoretical approaches.

Classification JEL:  D91

Paper type: Theoretical Research