Digitalization and New Public Management

Authors

  • Hamza CHERKAOUI RHAZOUANI Faculty of Economics and Management, Ibn Tofail University of Kenitra, Morocco https://orcid.org/0009-0008-6219-5495
  • Jihane CHOUAY National School of Business and Management, Ibn Tofail University of Kenitra, Morocco https://orcid.org/0000-0001-9875-6508
  • Hassan EL AISSAOUI Faculty of Economics and Management, Ibn Tofail University of Kenitra, Morocco
  • Hamid AIT LEMQEDDEM National School of Business and Management, Ibn Tofail University of Kenitra, Morocco

Abstract

The emergence of well-being and quality of life concepts in the workplace is driving significant changes in the public sector. This shift is characterized by the adoption of new labor standards that prioritize the holistic well-being of employees. This transformative approach is often referred to as "transformational management," and it aims to enhance the involvement of various strategic actors within the organization, as noted by Jacobsen in 2017.

This transformation in the public sector reflects a broader evolution in the way work is structured, leadership is exercised, and organizational processes are managed. One of the key frameworks underpinning this transformation is the concept of "New Public Management" (NPM). NPM represents a set of principles and practices that seek to make public organizations more efficient, accountable, and responsive to the needs of citizens. It emphasizes results-oriented management, decentralization of authority, and a focus on customer satisfaction.

Moreover, digitalization plays a pivotal role in this ongoing transformation. The integration of digital technologies and data-driven approaches into public administration processes is reshaping the way services are delivered and decisions are made. It enhances efficiency, transparency, and accessibility for both employees and citizens.

Numerous studies have delved into the conceptual foundations and justifications for these changes introduced by NPM and digitalization in the public sector. These studies help provide a deeper understanding of how these frameworks can lead to improved public services, more engaged employees, and ultimately contribute to the well-being and quality of life of both the workforce and the citizens they serve. As the public sector continues to adapt to evolving demands and expectations, this research becomes increasingly valuable in shaping the future of public administration. In our article, we opted for the wealth of conceptual literature. Through in-depth essays, we explore the complex nuances of abstract ideas that shape our thinking.

 

Keywords: Digitalization – New public management – public administration.

Classification JEL: H111

Paper type: Theoretical Research

 

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Published

2023-10-16

How to Cite

CHERKAOUI RHAZOUANI, H., CHOUAY, J., EL AISSAOUI, H., & AIT LEMQEDDEM, H. (2023). Digitalization and New Public Management. International Journal of Accounting, Finance, Auditing, Management and Economics, 4(5-1), 187–201. Retrieved from https://www.ijafame.org/index.php/ijafame/article/view/1249