Post Covid-19, reconfiguration of Global Value Chains and Big Data Analytics: How can Morocco take advantage from this complexe situation?

  • Ghizlane DOHMI Faculty of Law, Economics and Social Sciences of Marrakech, Cadi Ayyad University of Marrakech, Morocco
  • Brahim TIGUINT Faculty of Law, Economics and Social Sciences of Marrakech, Cadi Ayyad University of Marrakech, Morocco

Abstract

For more than two decades, global value chains (GVCs) have relocated the production of multinational firms around the world. The Covid -19 pandemic has disrupted this situation and profoundly changed the GVC organization. Shorter and secure supply chains is now preferred. In this uncertain environment, Big Data Analytics has moved GVCs into GVCs 4.0. Our country cannot be prevented from this geostrategic disruption and how Moroccan firms could manage this new situation, with both geostrategic (post covid-19) and technological (Big Data Analytics) changes, remains an unsolved question. Thus, sectors such as textiles, the automotive and aerospace industries will inevitably be exposed to radically different environments from those they were used to before the pandemic, following the structural rearrangements of global and regional CVs. We formulate the following question: "how can Morocco take advantage of the reconfiguration of global value chains and Big Data Analytics in the post-covid-19 era?” To answer this problem, we conducted a literature review on a careful analysis of articles and reports dealing with this subject in the form of a state of the art clarifying the interaction of this ménage à trois and the interest that can bring to Morocco in terms of obtaining a better sustainable competitive advantage guaranteeing better performance.

Keywords: global value chains, post covid-19, Big Data Analytics, Moroccan firm

Classification JEL: C80, G32

Paper Type: Theoretical Research

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Published
2023-08-11
How to Cite
DOHMI, G., & TIGUINT, B. (2023). Post Covid-19, reconfiguration of Global Value Chains and Big Data Analytics: How can Morocco take advantage from this complexe situation?. International Journal of Accounting, Finance, Auditing, Management and Economics, 4(4-1), 158-171. https://doi.org/10.5281/zenodo.8240301